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How my internship opened my eyes to UX design
Marketing Internship
2023
During my time at EuroDev, I had the opportunity to contribute creatively to the company's digital presence, particularly in the areas of website design, content creation, and branding:
Website Design and Updates: I played a key role in redesigning and updating sections of the EuroDev website. My focus was on creating visually appealing and user-centric layouts that would attract and retain visitors esuring that it remained functional and intuitive for users.
(If you're interested, I also did a photography session—feel free to ask for the photos! )
Content Creation & Copywriting: I crafted engaging content that not only conveyed the company's message but also resonated with the target audience. This involved writing compelling copy for the website and social media platforms, where I blended creative storytelling with strategic messaging to strengthen EuroDev's brand identity and appeal.
Visual Content Development: I contributed to the creation of visual assets, including graphics and layout designs, that were used across the company’s digital channels.
What I Learned
During my internship, I was fortunate to work under the guidance of experienced mentors who played a crucial role in my development. They provided valuable insights and feedback, which helped my understanding of how marketing and user experience design intersect.
My work on content creation and website design emphasized the importance of brand consistency and demonstrated how thoughtful design choices can significantly impact user engagement. Additionally, managing marketing campaigns and social media strategies deepened my appreciation for how creative design drives successful marketing efforts. This user-centric approach made me realize that my true passion lies in UX design.
What I Could Have Learned
I realize there were areas where I could have further expanded my expertise. I would have liked to delve deeper into advanced UX research techniques, such as user testing and data analysis, to better understand how design decisions affect user behavior. This would have allowed me to connect marketing strategies even more effectively with UX principles, ensuring that every design choice not only appealed visually but also drove measurable results in user engagement and conversion.
Overall, I'm grateful for all the people I met during my internship. I learned something valuable from each one of them, and their insights have greatly contributed to my growth both personally and professionally.
For more info - https://www.eurodev.com/internship-story-marketing